Top most popular car colors in 2021 by PPG
Top most popular car colors in 2021 by PPG
The PPG report on automotive colors in 2021 highlights new trends influenced by social changes, cohesive color styling, and eco-consciousness. We invite you to familiarize yourself with its key points.
In 2021, the undisputed leader was the white color, which captured 35% of the total market. Compared to 2020, its popularity increased by 1%. The second spot in the ranking was taken by the black color, with its figures remaining unchanged at 18%. Completing the top three leaders was gray with 14%, which is 2% higher than in 2020. The fourth most popular color was silver (11%).
The report indicates that two-tone paint options for cars are gaining increasing popularity, although they still constitute only a small portion of the overall market, accounting for just 1% of the 2021 model year car sales. However, drivers’ interest in such coloring is steadily growing, and experts predict that this trend will continue in the future. Moreover, besides the two-tone variations, new trends include tinted transparent coatings, matte finishes, or custom-order colors, allowing for even more personalization of the car, making it unique for each individual consumer.
The popularity of blue, red, and green colors has slightly decreased. Despite this, there is a growing interest among buyers in brighter colors typically used for various sports cars. The popularity of a particular color depends on the type of vehicle. For instance, sports models in blue were sold much more frequently than pickups and SUVs. The increase in the popularity of blue and the emergence of new, more vibrant, and pastel colors, oceanic tones, as well as turquoise shades, are attributed by industry experts to the rising sales of electric cars and hybrids. These choices resonate with the colors of the sky and water, drawing attention to the eco-friendliness of such vehicles.
The 2022 rating will help us understand whether two-tone and vibrant cars will remain in trend or if they are just passing fads, and whether people will be willing to go back to classic single-tone vehicles.